Thursday, September 13, 2012

Google to expand free WiFi network


Earlier this year, Google (GOOG) partnered with Boingo Wireless (WIFI) to bring a number of free Wi-Fi hotspots to New York City. The program, which was sponsored by Google Offers, quickly expanded to eight different malls across the country.
Boingo on Tuesday announced that it will bring an additional 4,000 Google-sponsored hotspots to dozens of cities nationwide. Unlike the previous program however, it is only available to users of Android devices and Windows and Mac OS X laptops.


“Google Play is the first to take part in our newly expanded Wi-Fi sponsorship network, which reaches millions of consumers each month with place-based brand engagements,” said Dawn Callahan, VP of consumer marketing for Boingo. “Sponsorships like this give users the free Wi-Fi they crave, advertisers the consumer interaction they need, and venues the revenue to offset the costs associated with providing a high-bandwidth Wi-Fi experience.”

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